Conversation Kit

Leading Through Transformation Conversation Kit

You don't need all the answers. You need the right words.

The conversation kit for leaders who have to talk to their people while everything is changing, and they don't yet know how it ends.

The moment

The all staff email has gone out. Your team has read it. They're looking at you, and somewhere between that email and your next one to one, a quiet thought arrives. I don't actually know what to say to them.

Most leaders in a restructure, merger or transformation are briefed on the plan. Very few are prepared for the conversations. So they wait until they have more to say. The silence fills with rumours. Their best people start updating their LinkedIn profiles, and trust drains away in the messy middle, long before the new structure arrives.

This kit changes that. It gives you the words for the six conversations that matter most, so you can lead your team honestly, even when you don't have the full picture.

What's inside

One map for every conversation

Every guide follows the same six stages, so you're never starting from a blank page.

  1. Settle yourself. What's yours to control, and what do you need to put down before you walk in?
  2. Tell them why you're here. No warm up, no spin.
  3. Draw the edges. Here's what's known. Here's what's unknown. Here's what's still unfolding.
  4. Ask, then listen. And keep listening until they've finished.
  5. Set the next stretch. What you need from them, and what they can expect from you.
  6. Keep your word. Come back when you said you would, even when the answer is "not yet".

Six conversation guides

  • The First Conversation. Breaking the silence on day one.
  • The "I Don't Know Yet" Conversation. Keeping trust when you can't promise certainty.
  • The Pushback Conversation. When someone is resisting, loudly or quietly.
  • The Stay Conversation. Keeping your best people when the ground is moving.
  • The Upward Conversation. Telling senior leadership what's really happening.
  • The Landing Conversation. When the change becomes personal.

Each guide gives you questions to settle yourself first, the actual words to open with, the questions to ask, lines for when it gets hard, and a real world example of how it played out.

Four tools you'll use again and again

  • Before the Conversation. A five minute worksheet for walking in steady.
  • The Promise Tracker. A simple log of everything you've said you'll come back on.
  • Labels in the Room. For catching the stories we tell about people during change, before they become true.
  • Practise With AI. Three safe prompts for rehearsing a conversation before you have it.

A taste of what's inside

"I don't know, and I won't guess. What I can promise is that you'll hear it from me, not the grapevine."
"It's fine if nothing comes to mind right now. Most questions show up at 2am. Bring them to me tomorrow."
"You don't have to like it. I do need you to stop running it down in front of the team."

Who it's for

For leaders

You're leading a team through a restructure, merger or major transformation, and you're inside the uncertainty yourself. You want to be straight with your people without making promises you can't keep.

For organisations

You're about to announce a significant change, and you know your people leaders will carry most of it. You want every team to hear the same honest story, in the same week, from someone they trust.

The best time to use this kit is before the announcement.
The second best time is today.

Choose your option

Three ways to get the kit

For you

One leader

$147 + GST

This kit is licensed to one person. For your leadership team, choose the organisation licence.

  • PDF
  • For one leader
  • Six guides and four tools
Get the kit

For your organisation

Organisation licence

$2,450 + GST

  • PDF
  • For every leader in your organisation
  • Six guides and four tools
  • Guide to rolling it out across your leaders
Buy the licence

Tailored for your organisation

Tailored edition

Talk to Lana

  • Canva version you can adapt
  • For every leader in your organisation
  • Six guides and four tools
  • Guide to rolling it out across your leaders
  • Edit the wording to match your change
  • 60 minute leader briefing with Lana
Enquire now

Buying for more than one leader? The organisation licence lets you share it openly with every leader, and comes with the leadership team rollout page. The tailored version adds your own timeframes and HR contacts, and a 60 minute briefing for your leaders. A forwarded PDF gives none of that.

Prices are in Australian dollars. For Australian buyers GST is added at checkout, so the kit is $161.70 and the organisation licence is $2,695.00 including GST. Buyers outside Australia pay no GST. You download your kit straight after payment.

If twenty of your leaders use the kit, the organisation licence works out at under $125 per leader. That's less than the cost of one rumour left unanswered.

Built by someone who's had these conversations

Lana Johnston has led her own team through a restructure while being accountable for change across a whole organisation.

She knows what it's like to stand in front of your people without all the answers.

  • 25+ years as an executive.
  • 1,500+ leaders guided through transformation.
  • 25+ restructures, mergers and demergers, affecting close to 20,000 people.

This kit is what she wishes every leader had on day one.

Questions

Is this only for restructures?

No. It works for any significant change where leaders have to talk to their teams before every answer is known, including mergers, acquisitions, demergers, new operating models and technology led change.

I'm not a senior leader. Is it still for me?

Yes. If people look to you for answers when things change, this kit is for you.

Does it replace our HR process?

No. Your HR team sets the formal process. This kit helps leaders with the human conversations around it.

How do I receive it?

Your PDF downloads straight after purchase, and a link is emailed to you so you can download it again whenever you need it. For the tailored option, we'll be in touch within two business days to share your Canva link and book your briefing.

Can we share it with another organisation?

No. The organisation licence covers leaders within your organisation only.

Can my organisation pay by invoice?

Yes. Organisations can pay by card, invoice or bank transfer. For an invoice or bank transfer, get in touch and we'll send you the details.

Your team will remember how you showed up in the messy middle.

Make sure you have the words when it counts.

Get the kit Buy for your organisation
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